Biggest Shareholder Value Creation Opportunity For
Global 2000 Companies Today
In Silicon Valley, $1B+ digital companies are called "unicorns" because they are mythically rare.
But, it is exponentially harder for Global 2000 companies to build $1B+ digital businesses which
do more than cannibalize sales—it requires re-imagining the customer experience for the digital
age. Even more difficult for the Global 2000, is to then unlock that digital value for shareholders.
$3 TRILLION of shareholder value has been created in the digital revolution over two decades.
98% was created by dozens of entrepreneurs taking unicorns public, and then growing them.
Only 2% was created by the Global 2000 despite strong brands, customer relationships and
balance sheets built over decades.
Creating relevant customer experiences that lead to building unicorns—is today's singe biggest
shareholder value creation opportunity for Global 2000 market leaders.
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